Quantum Growth Advisory - B2B commercial transformation consulting

B2B Commercial Transformation: From Strategy to Measurable Growth

Quantum offers truly unique approaches, leveraging business expertise in improving commercial performance in real life with implementation and adoption of digital technologies, from strategy to execution by a single team.

Quantum Growth Advisory - B2B revenue growth and commercial transformation

Bridging the strategy-execution gap in B2B commercial transformation

At QUANTUM, we turn strategic ambition into measurable revenue growth. Across 150+ B2B commercial transformation programs, we've seen the same pattern: bold strategies lose traction when disconnected from operational reality.

QUANTUM is The Bridge - the definitive link between go-to-market strategy, Revenue Operations (RevOps), and hands-on execution. Our consultants bring real-world expertise in CRM (Salesforce, HubSpot), CPQ, pricing, and sales enablement - delivered as one integrated team, from strategy to sustained adoption.

Tired of your strategy being eaten at breakfast?

What makes us different

QUANTUM delivers end-to-end B2B commercial transformation, from strategic vision to hands-on execution. For companies aiming to accelerate organic revenue growth, we provide a single turnkey program combining Business Model Performance, digital implementation (CRM, CPQ, AI, data architecture), and Change Management & Executive Coaching.

The result: rapid team adoption and direct impact on both top-line growth and bottom-line profitability.

Quantum Growth Advisory - integrated B2B consulting approach

Our 3 key differentiators

Unlike traditional consultancies that hand off strategy decks, QUANTUM operates as one integrated team - combining commercial strategy, Revenue Operations (RevOps), and change management into a single program.

Commercial Strategy & Go-to-Market Roadmap

Commercial Strategy & Go-to-Market Roadmap

QUANTUM builds actionable B2B go-to-market strategies with prioritized initiatives designed to deliver measurable organic revenue growth — validated through Lighthouse Projects and driven by Business Model Innovation.

Data, AI & Digital Implementation

Data, AI & Digital Implementation

We integrate business and digital capabilities across the full Revenue Operations stack — optimizing data architecture, driving CRM implementation (Salesforce, HubSpot, CPQ), and deploying sales enablement technology powered by AI and advanced analytics.

Change Management & Capability Building

Change Management & Capability Building

We put your people at the center of every sales transformation — building internal commercial excellence capabilities that turn external consulting into a lasting competitive advantage owned by your teams.

What B2B commercial excellence really means

The business impact

Profitable growth starts with strong commercial capabilities. Across 150+ B2B projects, our studies show that a 10% improvement in commercial effectiveness can double both revenue and EBITDA — yet fewer than 10% of companies actively invest in Sales, Pricing, Marketing, or Customer Service performance.

In today’s complex markets, top-line growth and business model innovation are no longer optional. They are the new competitive imperative.

What we offer

QUANTUM goes beyond siloed functional improvements. Our PGIM® model combines Granular Growth, optimizing specific customer, segment, and geography drivers, with targeted Business Model Innovation, ensuring you focus on the levers that deliver the highest commercial impact and sustainable competitive advantage.

Commercial Excellence
Product, Service & Brand Leadership
Customer Experience
Change Management & Executive Coaching
Commercial Processes & Tools Enablement icon

Commercial Processes & Tools enablement

Commercial Strategy & Performance icon

Commercial strategy & Performance

Product, Service & Brand Leadership icon

Product, Service & Brand Leadership

Customer Engagement icon

Customer
Engagement

Customer Analytics icon

Customer Analytics

Commercial Skills & Capabilities icon

Commercial skills & capabilities

Omni Channels icon

Omni Channels

Commercial Organization Efficiency & Performance Management icon

Commercial Organization Efficiency
& Performance Management

Revenue Management icon

Revenue Management

Commercial Processes & Tools Enablement icon

Commercial Processes & Tools enablement

Commercial Strategy & Performance icon

Commercial strategy & Performance

Product, Service & Brand Leadership icon

Product, Service & Brand Leadership

Customer Engagement icon

Customer
Engagement

Customer Analytics icon

Customer Analytics

Commercial Skills & Capabilities icon

Commercial skills & capabilities

Omni Channels icon

Omni Channels

Commercial Organization Efficiency & Performance Management icon

Commercial Organization Efficiency
& Performance Management

Revenue Management icon

Revenue Management

Commercial Processes & Tools Enablement icon

Commercial Processes & Tools enablement

Commercial Strategy & Performance icon

Commercial strategy & Performance

Product, Service & Brand Leadership icon

Product, Service & Brand Leadership

Customer Engagement icon

Customer
Engagement

Customer Analytics icon

Customer Analytics

Commercial Skills & Capabilities icon

Commercial skills & capabilities

Omni Channels icon

Omni Channels

Commercial Organization Efficiency & Performance Management icon

Commercial Organization Efficiency
& Performance Management

Revenue Management icon

Revenue Management

Commercial Processes & Tools Enablement icon

Commercial Processes & Tools enablement

Commercial Strategy & Performance icon

Commercial strategy & Performance

Product, Service & Brand Leadership icon

Product, Service & Brand Leadership

Customer Engagement icon

Customer
Engagement

Customer Analytics icon

Customer Analytics

Commercial Skills & Capabilities icon

Commercial skills & capabilities

Omni Channels icon

Omni Channels

Commercial Organization Efficiency & Performance Management icon

Commercial Organization Efficiency
& Performance Management

Revenue Management icon

Revenue Management

Our digital ecosystem: CRM, CPQ, AI & Sales Operations

Data & AI for Commercial Performance icon

Data & Agentic AI for commercial performance

QUANTUM turns complex B2B data into actionable commercial intelligence. We build data architectures, AI agents, and predictive dashboards for pricing optimization, sales prioritization, and automated marketing — delivering measurable revenue impact.

CRM Implementation Salesforce HubSpot icon

CRM Implementation: Salesforce & HubSpot

Precision commercial execution starts with your CRM. QUANTUM configures and deploys Salesforce and HubSpot with a strategy-to-system approach — ensuring data quality, process alignment, and rapid team adoption for sustainable growth.

Agile Sales Operations Monday.com icon

Agile Sales Operations with Monday.com

QUANTUM unifies sales, marketing, and customer service workflows on Monday.com — eliminating silos, automating processes, and creating real-time dashboards that drive efficiency and measurable ROI.

Price Realization CPQ Pricing Optimization icon

Price realization: CPQ & Pricing Optimization

We architect intelligent pricing platforms (Pricefx, CPQ) that turn price management into a profit engine — driving dynamic pricing, accurate quoting, and immediate margin expansion.

Sales Performance Management Incentive Design icon

Drive Sales Performance with Data-Driven Incentives

QUANTUM aligns quotas, territories, and compensation plans with your growth targets — deploying platforms like Salesforce SPM and Akeron to turn incentive strategy into measurable sales results.

Do you have a question? We are here to answer you

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Case studies & related insights in accelerating growth & innovation

They already trust us

We exist to make our clients successful, focused entirely on delivering concrete, measurable top- and bottom-line results. It is our privilege to be your trusted partner in accelerating Growth & Innovation. Thank you for your continuous partnership and the confidence you place in our Team.

Successful launches of transformative green solutions

QUANTUM partnered with us to define a robust value pricing strategy for three new, transformative green solutions. The critical shift involved moving the sales team from a cost-plus mindset to effectively selling based on value and quantified benefits. We equipped our colleagues with simple, targeted battle cards and practical, real-life training. The results were compelling: a 12-month reduction in time-to-breakeven and a cumulative margin that significantly exceeded the original business case

Chemical Company
SVP R&D

Improving commercial productivity in 30 countries in 2 years

QUANTUM proved to be an very experienced partner in the three-country pilot of our new global commercial operating model. Their detailed time allocation analysis quantified the imperative to maximize customer-facing time by minimizing administrative and travel tasks. We moved quickly to unify true customer centric teams, creating a dedicated Sales Operations unit and implementing a single CRM for all commercial functions, including Marketing, Sales, and Customer Service. The most impactful result came from the new self-service platform: it leveraged our unified customer data to reduce the number of standard questions by 80%, fundamentally shifting our Customer Service team's focus to strategic, high-value engagement.

Crop Science Company
Commercial Transformation Head

Having best technical features does not mean user adoption

Although our IT team successfully developed and deployed best-in-class CRM and CPQ tools via a core model, we faced significant user adoption challenges. Even top management continued relying on proprietary Excel reports. 
QUANTUM helped us diagnose stakeholder positions and architect a concrete Change Management plan. This plan centered on integrating new ways of working directly into daily management routines, starting at the top. Every morning, the CEO and Business Area leaders received their CRM reports via email and used them to ask strategic questions. This leading-by-example approach catalyzed the necessary mindset change, transforming the CRM & CPQ from an IT-owned tool into a central business driver. Everyone talks about change management—QUANTUM knows how to successfully execute it.

Construction Equipment Company
IT VP, Sales Enablement