Sales Cloud + Account Engagement Starter Pack
Stop sending leads into a black hole. Start closing them.
Marketing generates leads. Sales ignores them. Sound familiar? The Sales Cloud + Account Engagement Starter Pack connects your CRM and your marketing automation into a single revenue engine: leads captured, scored, and handed off with full context. Marketing proves ROI. Sales works warm pipelines. Both teams, finally aligned. Production-ready in 10 weeks.
What Makes This Starter Pack Different
Most teams try to fix the Sales-Marketing gap with meetings. We fix it with architecture. Sales Cloud and Account Engagement share the same data model, so every lead captured by marketing arrives in sales with a score, a history, and a clear qualification status. No manual handoffs. No lead leakage. No more debating over pipeline quality. Just a closed-loop revenue engine where every marketing euro traces back to closed revenue, built and delivered in 10 weeks.
WEEKS
End-to-end delivery
CLOUDS
Sales Cloud + Account Engagement
SPECIALISTS
AE Expert, BA, PM and PD
The problem
-
65% of marketers say they can't effectively demonstrate marketing ROI.
-
Sales and Marketing misalignement costs businesses an estimated 10% of revenue per year.
-
Your marketing team sends leads that sales ignores, and sales blames marketing for lead quality.
When these two teams operate in silos, leads fall through the cracks and pipeline suffers.
What We Deliver
We connect Sales Cloud and Account Engagement into a single integrated system where leads are captured, nurtured, scored, and handed off seamlessly. Marketing can prove ROI. Sales gets warm, qualified leads with clear scoring. Everyone works from the same data.
Platform Capabilities
- Sales Cloud handles your CRM backone (pipeline, deals, customer data) in one place.
- Account Management (formerly Pardot) handles B2B marketing automation : email campaigns, lead scoring, landing pages, Engagement Studio nurture programs, and connected campaign reporting.
Together, they create a closed-loop revenue engine where every marketing euro can be traced to pipeline and revenue.
What We Build
Sales Cloud
Accounts, Contacts, Leads, Opportunities, record types, page layouts, sales stages, lead assignment, validation rules, email templates (up to 5), approval process (up to 2), pipeline and conversion dashboards (10 reports)
Lead Capture & Nurturing
Landing pages (up to 3), forms (up to 5), branded email templates (up to 10), Engagement Studio nurture programs (up to 3), drip campaigns and automation rules
Scoring & Grading
Behavioral lead scoring model, demographic/firmographic grading model, MQL threshold definition, sales alert triggers
Integration & Reporting
CRM connector configuration and field mapping, Connected Campaigns setup, campaign ROI reporting, engagement history on lead/contact records
Your Project Team
AE Expert / Analyst
Forms, landing pages, emails, Engagement Studio programs, scoring, grading, MQL rules, connector sync.
Business Analyst
Discovery, Sales Cloud objects and layouts, reports, dashboards, automation, data migration, UAT.
Project Manager
Unified project plan, weekly status, steering committees, scope control, cross-cloud coordination.
Project Director
Strategic guidance, architecture validation, quality reviews, go/no-go at each phase gate.
Accelerate NOW
your Growth & Innovation
Your growth journey starts with a conversation. Connect with our senior partners today to align our expertise in Business Model Innovation and Digital Transformation with your strategic topline priorities.