Turn Packaging Data Into Competitive Advantage with Predictive Lifecycle Intelligence

By Thierry Laugerette, on March 05 2026

IT Technology

Digital Twin Simulation: A high-performance, cloud-based platform that creates virtual replicas of the entire packaging lifecycle. It allows R&D and sustainability teams to simulate the environmental impact, structural integrity, and cost-profile of 1,000+ packaging variations in seconds, enabling rapid prototyping without material waste.
ERP & API Integration: Seamless, real-time API connections to the customer's procurement and supply chain systems. This integration provides a transparent, live feed of footprint data, allowing clients to monitor their progress toward ESG targets directly within their own enterprise software.

Commercial Excellence

Value-Based Pricing & Carbon Premiums: Instead of selling "boxes" as a commodity, sales teams are empowered to sell "CO2 reductions" and "circularity scores." By quantifying the exact environmental saving, the firm can capture a premium for lower-footprint products, shifting the conversation from "price per unit" to "value per gram of carbon saved."

Systemic Customer Lock-in: The deep integration with the client’s ERP creates high "stickiness." Once the technical data pipelines are established, switching suppliers becomes a complex, costly, and risky IT project for the client, effectively creating high switching costs and protecting long-term account revenue.

PAPER & PACKAGING

Discover our expertises

Fiber Yield & OEE Optimization

The Trend
High-volume packaging production is increasingly constrained by machine downtime, fiber loss, and rising energy intensity across legacy mill environments.

Consequences on Value Creation
Fragmented mill-floor data limits real-time performance visibility, resulting in excessive broke generation, unplanned shutdowns, and margin erosion.
Our Solution
We deploy a Connected Mill layer over existing PLC/SCADA systems to enable predictive maintenance, real-time fiber recovery monitoring, AI-driven pulper and refiner optimization, and digitized shift performance benchmarking.
Financial Impact
- OEE Improvement: +14% total equipment effectiveness
- Waste Reduction: –5.5% trim waste and broke generation
- Energy Savings: –10% kWh per ton of finished product

The Engine of Profitable Growth

The Trend
As firms scale, misalignment between Sales, Delivery, and Finance increases operational complexity.

Consequences on Value Creation
Poor resource forecasting and delayed project visibility lead to margin erosion and extended billing cycles.
Our Solution
We integrate CRM and PSA systems to enable pipeline-based staffing forecasts, automated SOW generation, and real-time project margin tracking.
Financial Impact
Improves resource utilization, shortens billing cycles, and increases project-level profitability.

Pricing Strategy & Sales Transformation

The Trend
Packaging firms continue to rely on cost-plus pricing models, limiting their ability to respond to volatility in raw material and energy indices.

Consequences on Value Creation
Delayed price adjustments and unmonetized engineering input result in margin compression and an overexposure to low-complexity, low-profitability orders.
Our Solution
We implement a Margin Shield combining dynamic pricing engines linked to industry indices, real-time cost-to-serve modeling, TCO-based sales enablement, and customer portfolio optimization to eliminate low-margin SKUs.
Financial Impact
- Margin Protection: +3–5% gross margin uplift
- Portfolio Health: –20% low-margin SKUs
- Sales Efficiency: –40% custom quote generation time