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Pharmaceutical Company: Compliant Engagement

By Slimane Kaci, on March 12 2026

A mid-size pharmaceutical company was running its commercial operations on a legacy CRM with no mobile access, no visibility into multi-channel engagement, and compliance reporting done manually — a process one audit failure away from serious regulatory consequences. Quantum replaced it with Salesforce Health Cloud, built around a mobile-first field rep interface, automated consent management, and data-driven territory planning. A phased rollout anchored by Field Champions ensured adoption from day one. The result: 40% more face-time between reps and healthcare professionals, a 100% compliance audit pass rate, and a 15% increase in prescriber engagement.

How a Pharma Company Achieved 100% Compliance Audit Pass Rate — Salesforce Health Cloud

The Challenge

Mid-size pharma with a legacy CRM, no mobile access, no multi-channel engagement tracking, and manual compliance reporting.

The Solution

Health Cloud with mobile-first field rep interface, automated consent management, multi-channel tracking, data-driven territory planning, and a phased rollout with Field Champions.

The Impact

  • 40% increase in field rep face-time with HCPs
  • 100% compliance audit pass rate
  • 15% increase in prescriber engagement.
 
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