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Posts in "medtech"

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MedTech: Winning the Shift to Ambulatory Surgery Centers (ASCs)

MedTech: Winning the Shift to Ambulatory Surgery Centers (ASCs)

In an era of hospital budget constraints and value-based care, the traditional "sell-and-forget" capital equipment model is under threat. Leading ...
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MedTech: Designing Profitable Digital Service Models

MedTech: Designing Profitable Digital Service Models

In an era of hospital budget constraints and value-based care, the traditional "sell-and-forget" capital equipment model is under threat. Leading ...
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MedTech: Monetizing Clinical & Economic Value

MedTech: Monetizing Clinical & Economic Value

In the modern healthcare landscape, "Clinical Excellence" is merely the entry ticket. To protect margins and avoid commoditization, MedTech leaders ...
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Case studies & related insights in accelerating growth & innovation
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AgroTech: Turning Farm Data into Commercial Value
AgroTech: Turning Farm Data into Commercial Value
Many AgroTech firms treat high-tech sensors and software as a "value-add" or a "bonus" to protect the sales of physical inputs like fertilizer or ...
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Innovation: Selling the
Innovation: Selling the "Green Premium" in Construction
Innovation: Selling the "Green Premium" in Construction As the industry pivots toward sustainable building, the challenge is moving from "Price per ...
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Professional Services : Project Profitability
Professional Services : Project Profitability
A fast-growing consulting firm was running a $45M+ project portfolio on spreadsheets — margins calculated weeks after project completion, utilization ...
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house

Product, Service & Brand Leadership

Marketing of Innovation

Successful launches of transformative green solutions

QUANTUM partnered with us to define a robust value pricing strategy for three new, transformative green solutions. The critical shift involved moving the sales team from a cost-plus mindset to effectively selling based on value and quantified benefits. We equipped our colleagues with simple, targeted battle cards and practical, real-life training. The results were compelling: a 12-month reduction in time-to-breakeven and a cumulative margin that significantly exceeded the original business case
SVP R&D
Chemical Company
check-square

Commercial Organization Efficiency & Performance Management

Sales Force Effectivness

Improving commercial productivity in 30 countries in 2 years

QUANTUM proved to be an very experienced partner in the three-country pilot of our new global commercial operating model. Their detailed time allocation analysis quantified the imperative to maximize customer-facing time by minimizing administrative and travel tasks. We moved quickly to unify true customer centric teams, creating a dedicated Sales Operations unit and implementing a single CRM for all commercial functions, including Marketing, Sales, and Customer Service. The most impactful result came from the new self-service platform: it leveraged our unified customer data to reduce the number of standard questions by 80%, fundamentally shifting our Customer Service team's focus to strategic, high-value engagement.
Commercial Transformation Head
Crop Science company
puzzle

Commercial Processes & Tools enablement

CRM & CPQ Adoption

Having best technical features does not mean user adoption

Although our IT team successfully developed and deployed best-in-class CRM and CPQ tools via a core model, we faced significant user adoption challenges. Even top management continued relying on proprietary Excel reports. 
QUANTUM helped us diagnose stakeholder positions and architect a concrete Change Management plan. This plan centered on integrating new ways of working directly into daily management routines, starting at the top. Every morning, the CEO and Business Area leaders received their CRM reports via email and used them to ask strategic questions. This leading-by-example approach catalyzed the necessary mindset change, transforming the CRM & CPQ from an IT-owned tool into a central business driver. Everyone talks about change management—QUANTUM knows how to successfully execute it.
IT VP, Sales Enablement
Construction Equipment company

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